![]() Drive Shack venues reported a $1.6 million increase in revenue compared to Q1 2021.ĭrive Shack has announced plans to invest in the development of new Puttery venues, and the company is on track to open seven locations by the end of 2022.Its two Puttery locations generated $4.4 million in revenue in Q1 2022.Despite the favorable growth, Drive Shack reported a net loss of $18.9 million in Q1 2022, up from a loss of $10.9 million in Q1 2021. The company’s entertainment golf business, which includes Drive Shack venues and indoor golf experience Puttery, generated $14.2 million in revenue during the quarter, a 72% increase compared to the same period last year. The results were driven by Drive Shack’s American Golf segment, its traditional golf business, which posted $54.6 million in revenue in Q1, a $1.8 million increase compared to Q1 2021. When: Complimentary yoga class from 11-11:50 brunch from noon to 4 p.m.Ĭost: Yoga class is free $20 bottomless mimosas with bay play purchase brunch item prices vary.Drive Shack, owner of golf-related leisure and entertainment businesses, generated $69 million in revenue in Q1 2022, up from $61 million for the same period last year. Where: 1710 Belvedere Road, West Palm Beach. What: Poses and Prosecco at Drive Shack (rain or shine). “You can both go out and play and have a good time,” she said.ĭrive Shack also has a promotion through the end of March called $12 Tuesdays: Time in a bay is $12 per hour all IF YOU GO The experience offered by Drive Shack makes it a great date spot, Leffler said, using the example of one person who might be an avid golfer while the other person isn’t. According to a 2014 Boston Consulting Group study, millennials alone account for more than $1 trillion in annual spending in the U.S. One study found that 72 percent of millennials would prefer to spend money on experiences.Īnd there’s a lot of spending power in those generations alone. Surveys have shown that millennials and Generation Z value experiences over material possessions. Leffler said it stands out from the standard “dining out” experience. While the driving range itself is a draw, Drive Shack also brings in a live DJ on Friday and Saturday nights and has a full-service bar and restaurant. ![]() This event - and other “boozy brunches” that have been held at Drive Shack - is targeted toward a younger, more health-conscious crowd “that also wants to have fun.” “It really offers a little something for everyone,” she said. The venue is designed to appeal to all ages, Leffler said. Pay $20 and book a bay to get bottomless mimosas from noon to 4 p.m., Drive Shack marketing manager Lindsay Leffler said.īrunch also will be available for purchase, and Drive Shack and Kendra Scott will have giveaways. That’s where the prosecco comes into play. Then guests will be ushered upstairs to the third floor to try samples of Kona Brewing Co. Guests are asked to bring their own mats. ![]() on the downstairs turfed patio at the venue at 1710 Belvedere Road, near Palm Beach International Airport. There will be a complimentary yoga class for up to 65 people from 11 to 11:50 a.m. “We really bring a new level of entertainment to the Palm Beach area,” Leffler said.ĭrive Shack on Saturday will have its first Poses and Prosecco event. It’s the latest event held by the golf entertainment venue - the first of its kind in Palm Beach County - that appeals to a younger crowd.Īnd it is that crowd that has been known to pack into Drive Shack on weekend evenings, with sometimes hours-long waits for one of the 96 bays on one of the clubhouse’s three levels to become available. WEST PALM BEACH - To the crack of club hitting ball, dozens of limber yoga fans will line up on an artificial turf lawn at Drive Shack on Saturday. ![]()
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